From Yale SOM, Growing a Business in Africa

After graduating from the University of Wisconsin-Madison in 2011, Xavier Curtis ’18  moved to Addis Ababa, Ethiopia’s capital, with his partner, Eliza Richman. Working at local nonprofits, they found themselves frequently answering the same question at the end of the day: where do you like to eat?

“We didn’t move to Ethiopia with the intention of ever starting a business, but we soon realized this city had a growing tourism scene,’” Curtis says.

Curtis and Richman launched  Go Addis Tours in January 2013 to provide food tours. They quickly added city and marketplace tours to accommodate growing demand.