Yale Center of Beijing program

On July 13, Professor Sudhir, Director of the China India Insights Program at the Yale School of Management will present his research and discuss with Dr. Zhang Tong, Vice President of Baidu Research Institute, Director of Big Data Lab (BDL) on how firms can use big data measurement and analytics in combination with theoretical insights from behavioral economics to create a “test and learn” platform within firms to unlock insights to solve marketing and innovation challenges.

Details at https://yoopay.cn/event/20150713